• 23Aug

    We are proud to announce that Bosch in India has been declared a Superbrand for the year 2008. A Superbrand is defined as a brand that has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors that customers, consciously or sub-consciously, want and recognise. Adefinition which epitomises Brand Bosch in India.

    For the last five decades, Bosch has consciously built strong emotional connects with its myriad stakeholders by providing not just products of world-class quality but customising them to meet local requirements. The service levels provided by Bosch are also exemplary. With one of the largest sales and service networks in the country, in the automotive field, Bosch products are available to customers from Kashmir to Kanyakumari. Constant innovation in service delivery mechanisms and regular training ensure the same high levels across a vast country like India through authorised workshops and Bosch Car Service stations.

    One of the first multinational corporations to set up shop in India, Bosch India has established market
    leadership in most of the product categories in which it operates, be it spark plugs or fuel injection equipment or filters.

    But the biggest strength of Bosch is the emotional connect it has not only with its employees but also with other business associates like the vendors and trade partners. Relationships which are characterised by longevity, goodwill and loyalty. Some of the major criteria for rating Bosch as a Superbrand.

    The Superbrands organisation is an independent arbiter on branding and aims to give ordinary customers an insight into the significant brands that touch their lives. It identifies brands that
    perform above and beyond other brands within their respective markets and pays tribute through its programmes in many key global markets and a series of brand focused books and publications in over 80 countries.

    This is the first step in our efforts to make Bosch a brand that inspires loyalty beyond reason. It is imperative that we capitalise on this important recognition and translate the brand’s strength into even more significant business success in future.

    Download Superbrand Bosch Document

    Posted by admin @ 3:00 pm

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